Facebook/Myspace Research Panel

I started a Facebook qualitative research panel and a Myspace qualitative research panel. I started the panels to gain insights, directly from users, that would guide Facebook strategy development as well as Myspace strategy development. The panel will begin to answer these questions:

* Are there insights into social networking usage, within these products?
* How are users incorporating facebook applications into their life?
* What do they like and dislike about applications?
* How are facebook users different from myspace users?
* Why do they choose myspace over facebook?
* How are people are using both facebook and myspace in conjunction?
* How can answers to these questions guide campaign development?

Here’s a little bit about the Facebook research and Myspace research panel:
It consists of women in their twenties, most are in college or grad school. They live in the Chicago area (to help keep the study more representative of the nation as a whole versus skewed to the coasts). For now, the study will focus on women in college due to the time involved with managing multiple segments. The methodology: Each time panelists use their myspace/facebook account they email me, via their social network, responses to questions. In addition, data achieved via analyzing the newsfeed, friend subscription, and profile activity will be overlayed.

I’m also offering this panel to marketers, as well as other panels, as a way for marketers to obtain feedback from their target audience segments. If a company is planning a Myspace campaign or a Facebook campaign, a social media research panel is a smart tool to utilize when planning social media tactics.

If you are in need of a social network marketing expert, please contact me jenni@weluvdigital.com or 323-828-8137.